You know self-storage is a thriving sector and you want in. You have a piece of land picked out, but before you invest, it is critical to know if the site you have picked out will be sustainable and productive in the long term. In today’s competitive market, you can no longer assume the “if you build it, they will come” philosophy.
There are many companies out there that cater to self-storage who specialize in doing feasibility studies, also known as a Market Analysis. That is their primary source of income, so naturally they want to bring in the highest prices they can – in many cases charging as much as $12K – $20k. For that investment, you will receive a nice presentation folder loaded with the same information said a dozen different ways.